IDEACONCERT Co., Ltd. recently collaborated with Vietnam’s VIETOON webtoon platform at COLOR FIESTA, a major comics and animation festival, to attract K-culture fans and grow VIETOON’s user base. The event featured a membership raffle with over 20,200 prizes, including branded items and free webtoon passes for motorcyclists, plus a one-month free pass for new subscribers.
IDEACONCERT Co., Ltd., a leader in global cultural technology and content, recently joined forces with Vietnam’s renowned webtoon platform, VIETOON, to host a series of exciting events at COLOR FIESTA, Vietnam’s largest festival for comics, games, and animation. The partnership underscores VIETOON’s commitment to expanding its user base and supporting K-culture enthusiasts in Vietnam.
VIETOON, accessible at www.vietoon.net, attracted significant attention with an exclusive membership event held during COLOR FIESTA. Over 20,200 prizes were given out through a raffle, including signature items like helmets adorned with VIETOON’s logo, custom key holders, QR-coded bags, and free webtoon passes aimed at enhancing road safety for Vietnam’s large motorcyclist community. In addition, new members received a complimentary one-month pass to explore VIETOON’s extensive webtoon offerings, fully localized in Vietnamese. This event alone resulted in nearly 10,000 new subscribers, bringing VIETOON’s total membership to an impressive 250,000.
Enhanced App and Promotional Campaign on the Horizon
To mark its upcoming app launch on Android and iOS, VIETOON has announced an exclusive promotion running from November 1 to December 31, 2024. During this period, subscribers who sign up for a one-year membership will receive an additional four months of access at no extra charge, for a total of 16 months of content. This limited-time offer is priced at 549,000 VND, with regular rates resuming after the promotional period ends.
The platform’s expanded mobile experience aims to provide seamless access to popular Korean webtoons, enabling Vietnamese audiences to enjoy a rich selection of translated works across multiple genres. Currently, VIETOON allows free viewing of up to three episodes from over 120 titles, with new episodes released weekly and at least five new series added monthly. VIETOON also plans to introduce original works by Vietnamese creators, further broadening the cultural connection between Korea and Vietnam.
Bringing K-Webtoons to Vietnam’s 90 Million
“Vietnam, with its population exceeding 90 million, has emerged as a key market for the Korean Wave (Hallyu) in Southeast Asia, showing consistent growth in the popularity of K-webtoons,” said HONG SUNG-JU, Vietnam branch manager for VIETOON. “Through our platform, we aim to introduce Korean and Vietnamese webtoon artists to broader audiences, fostering a cultural exchange that bridges both nations. Our goal is to build a vibrant, community-driven hub for webtoon fans in Vietnam and contribute meaningfully to cultural content trade.”
As part of IDEACONCERT’s broader mission, VIETOON leverages advanced content delivery technology to make high-quality webtoons accessible and engaging for Vietnamese readers. With the app upgrade and upcoming promotional drive, IDEACONCERT and VIETOON are poised to solidify their role as a driving force for K-culture in Vietnam.
Ideaconcert (IDEACONCERT Co., Ltd.), is a leading IT company in creating cultural contents. For any additional information visit www.vietoon.net and find out more from IdeaConcert Youtube
Media Contact
Organization: Ideaconcert Co., Ltd.
Contact Person: SUNG JU HONG
Website: https://vietoon.net/
Email: Send Email
City: Ho Chi Minh City
Country: Vietnam
Release Id: 08112419657
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